Why do American Shoppers tend to identify themselves as Deal-Seekers?

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By Admin | Online Shopping

The Internet has revolutionized global business and marketing. Numerous companies are today coming forward to make use of the internet to market and sell their products and services online to a large audience. 


With the growing use of the internet and the ever-increasing population, people choose more to shop online than offline. In contrast to offline shopping, online shopping has a lot of benefits including saving transportation costs, more product information, and it's remarkably easy to compare the prices of different products online plus it helps you save a lot of time. You can buy products easily at the comfort of your home without even stepping out of your house. 


                  


But how is that identifying the shoppers as "deal-seeking individuals"? Let's learn about this. 


Wait! Before proceeding any further, let me ask you something. Do you know what & who is a Deal Seeker? Well, don't worry, we are here to help you out. 


Who are Deal-Seekers?

                        


Deal Seekers are individuals who love bargains, but that is not their sole motivation. Simply putting, they are people who are constantly looking out for the best online as well as offline dealings. These are young, highly educated, and socially active consumers who relish shopping, but don't expect to pay full price for the commodities they're buying. 


They are more likely to trust the information they see over social media about different products & buy a product only when they have seen it advertised on various social media platforms.


These are generally the Millenials and Gen-Xers who are looking for savings in their purchase decisions.


Now that we are familiar with deal seekers, let's learn how is that helping the American shoppers being identified as one?


How does being a deal-seeker help American shoppers being identified as one?


           


With the growing population of internet users globally, it becomes easy for individuals to search for great deals that help provide real-time daily deal information and money-saving tips to shoppers. These sites are very helpful as they provide personal experiences of customers about deals, discounts, coupons, pricing errors, and honest product reviews. 


Many "deal experts" share their knowledge over the internet for finding great deals online. 


Thus, they are helping more & more consumers on how to find deals, become more deal-oriented, and save a lot of their hard-earned money. 


Along with this, social media has played an important role in helping consumers learn more about different deals. Today, consumers have become more strategic in their purchases and they make use of the best deals to get the most savings. 


But have you ever guessed, how do these people shop for the products they want to get for themselves? If your answer was a “no”, let me help you learn this as well.


How do deal seekers shop?


Deal Seekers are individuals that are driven by sales and savings; they tend to compare a lot of products online and dive more into research to get quality products for themselves. These people are more focused on having advanced homes; therefore they fancy buying products that exhibit their personality. 


Shopping for home improvement items is more of an in-store activity; thus it requires them to head out to stores which really interests them a lot. From beauty products to technological goods, they rely on online retail subscriptions to get everything they need. 


Deal Seekers are the group that is most likely to base their buying decisions on offers and discounts. Where price is the most important criteria for them, there are also other factors based on which they are ranked, in the order of importance. These are:


  • Environment

  • Brands

  • Convenience

  • Price

  • Services



Now that we have learned many things about the deal-seeking American shoppers, let's move on to learn why they are being identified as one?


While there are many consumers out there who are looking for the best deals, not everyone buys based on price. 



There are different types of consumers; some expect to get a great deal or discount, and in contrast to them there are others who are willing to pay more, given the fact that their needs are met.


According to research, there are different types of deal-seeking consumers. These are:


  1. Offline Deal-Seekers 


These shoppers comprise mostly individuals, who are above the age of 55. Out of these, nearly 70% head straight to the clearance rack when they enter any store. These individuals are unwilling to travel far to shop, are highly social with many different groups of friends; but are less likely to engage in social media. 


  1. Deal Thrillers  


Deal Thrillers are individuals, belonging to an age group of 45-50, who love knowing about the different types of deals but are mostly "brand loyalists". Thus, they are most likely to stick to their personal favorite brands. 


  1. Deal Takers 


These are highly educated consumers who will accept a deal if they are offered one, but are less likely to seek one out. These individuals relish enjoying new stores if they are offered huge discounts & sales or connect to social media using a variety of devices. But, they generally pay more attention to ratings and reviews.



  1. Deal Indifferents 


They make up most of the largest segments of the population. These individuals do not care if they get a deal or not, but only go out to shop if they want something very specific for themselves. 


  1. Deal-Rejectors 


These individuals are less likely to trust information they receive through any social media platforms/channels and are more likely to reject deals they found online. 


Reading the fact stated above, it shows that more people are engaged in deal-seeking behaviors to get more value for the same price or are likely to pay less for the same good being purchased. 


But with the Internet as a game-changer has helped individuals to become more deal-oriented and use it more often to get better deals for themselves.